Let’s Be Honest (Part 4/7): There is no such thing as a premium cleaning.
What is “Premium” Cleaning, Anyway?
Every cleaning business loves to claim they’re “premium.” But what does that even
mean? Are your floor cleaners infused with diamond dust? Are your vacuum lines
straight enough to win a geometry award? Let’s get real: there’s no such thing as
“premium” cleaning. A clean sink is a clean sink—it’s either clean or it’s not.
So, what makes premium cleaning worth a higher price? It’s not the cleaning itself—it’s
the experience. Do you show up on time, dressed like a pro? Is booking seamless and
payment effortless? Do you reply to client inquiries before they hit “refresh” on their
email?
That’s what clients actually care about. Without these, “premium” is just a word on your
website.
You’re Too Cheap to Be Premium
Here’s the kicker: most “premium” cleaning businesses don’t charge enough to back it
up. If you’re paying your cleaners $20 an hour but charging $40, you’re not
premium—you’re running a charity. By the time you cover supplies, gas, and maybe a
sandwich on the way home, there’s nothing left.
Proper pricing starts at $65 an hour per cleaner—yes, you read that right. Anything less
these days and you’ll be barely holding on.
Reliability Isn’t Premium
Some businesses act like being “reliable” and “trustworthy” justifies their higher price.
That’s laughable. Does that mean if someone pays less, the cleaner might “reliably” not
show up or steal the jewelry? Come on.
Reliability or trustworthiness isn’t a premium feature—it’s basic decency. Premium
means your business can handle anything—like a cleaner calling in sick—without
skipping a beat. Can you take a vacation without your entire operation collapsing? If not,
you’re not premium. You’re barely operational.
The Reality of Premium Clients
Here’s a hard truth: premium clients don’t find you—you have to educate them. The first
thing they compare is your price. If you don’t have a compelling reason why you’re
worth it, they’ll move on. And some clients? They’re just not your people—and that’s
okay. Desperation stinks more than dirty mop water. Set your standards, sell your value,
and attract clients who actually get it.
Your Wake-Up Call
Premium cleaning isn’t about diamond-infused cleaning sprays or Instagram-worthy
vacuum lines. It’s about the experience you deliver and the standards you uphold.
Charge what you’re worth, deliver on the promise, and stop scrambling for scraps.
Confidence sells. Desperation doesn’t.
Responses